Services

Strategic marketing planning and development
Comprehensive product launch planning, implementation and evaluation
Program development and implementation
Re-branding and brand invigoration
Key product and service messaging (online and print)
- Development of marketing materials (content and design)
- Instructions for use documents
- Targeted messaging
- Video production
- Ad copy
Digital Marketing
- Website development and re-design
- Social media presence - manage and schedule posts on website, Facebook, Instagram, Twitter, Pinterest, and LinkedIn
- Key word development
Work with internal Mar/Com team to position the business unit messages through proficient use of multi- media communications vehicles and events
Vendor relationship management

Business Development
- Identify potential distribution partnership opportunities
- Create targeted sales program
- Manage distributor/partner relationships
- Identify new target audience for existing products
RFI, RFP, proposal development and success analysis
Working with government facilities to grow your business
Sales Support
- Sales presentation development
- Develop sales tools, cost-savings analyzers, cross to competitive products
- Product sales training and in-field support
- Understanding value versus features
- Sales analysis- analyze historical sales data to identify company strengths, weaknesses and potential risks as well as sales training opportunities

Voice of customer research
- Gather feedback on new technology or ways to improve existing products
- Develop and validate key messaging
- Understanding your customer's needs and challenges
Clinical study management
Market intelligence
- Market and industry research and analysis
- Competitive analysis by company or product
- Business intelligence research and validation, including customer trends and challenges, competitive SWOT analysis and product or service crosswalks
Identify the best industry organizations and conferences for exhibiting opportunities
- Attend conference sessions to identify current customer trends and challenges
- Keeping up with industry trends and terminology to establish your company as a category expert