SAMPLE PROJECTS
SAMPLE PROJECTS
New Corporate and Product Branding, Clinical Research, Competitive Analysis, Product Training, Product Trial Management, Product Development, Graphic Design and Web Site Development
Brief Summary: Corporate and product branding and provide marketing strategy for for Cognito Health- a start-up organization in the predictive patient monitoring and patient safety market. Cognito provides a unique product that monitors and provides actionable data to help prevent patient falls and pressure injuries.
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Developed marketing and sales tools materials (brochures, sales training deck, product overview, clinical education and customer presentation decks).
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Provide industry expertise to help drive product development and improvement
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Develop corporate and product content/key messaging for unique cloud-based, Monitoring as a Service (MaaS) product solution
- Extensive clinical research and summaries developed
- Develop and maintain product branding guideline, manage trademarks
- Provide business development and partner support
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Develop and maintain company website (visit https://www.cognitohealth.com)
Company: Cognito Health
Industry: Healthcare
New Product Branding, Clinical Research, Tradeshow Management, Sales Training, Graphic Design and Web Site Development
Brief Summary: Enhance product branding and provide marketing strategy for for MedLite ID- a start-up organization in the infusion therapy market.
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Developed marketing and sales tools materials (brochures, sales training deck, product overview, clinical education and customer presentation decks).
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Dusty's Story- the journey of how MedLite ID came to be.
- Extensive clinical research and summaries developed.
- Developed multiple infographics.
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Website updates, maintenance.
Company: MedLite ID
Industry: Healthcare
Web Site Development
Brief Summary: Develop new branding for new cybersecurity firm
Company: Legato Security
Industry: Cybersecurity, Managed Security Services, Incident Response, Threat Hunting and Consulting for businesses in all industries and of all sizes.
New Product Branding, Graphic Design and Web Site Development
Brief Summary: Develop new branding for tPEMF technology and Endonovo, including logos, marketing materials, web sites
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Logo design for WoundPulse, redesign for SofPulse
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Developed marketing and sales tools materials (brochures, sales training deck, customer presentation decks) Sample SofPulse brochure.
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Complete web site redsign for SofPulse product category
Company: Endonovo Therapeutics
Industry: Healthcare, Retail
New Product Launch, Voice of Customer, Business Development and Web Site Development
Brief Summary: Launch BodiTrak Mattress, BodiTrak Seating systems into US market.
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Develop marketing and sales tools materials (SAMPLE BROCHURE)
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Gather voice of customer feedback that helped to drive product development
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Managed a clinical trial with UCLA School of Nursing
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Business development: negotiated national distribution contract and managed post-contract relationship management
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Review existing web site and update key words to improve SEO. Work on full-site redesign including content, structure and navigation
Company: Vista Medical
Industry: Healthcare, Sports, Retail
Business Development: Government, Web Support
Brief Summary: Identify, negotiate potential partners for Services-Disabled Veteran Owned Small Business (SDVOSB). With the recent Supreme Court Kingdomware ruling, companies are finding it advantageous to partner with SDVOSBs to grow their government business. Provided content for existing web site.
Company: Galaxie Defense Marketing Services
Industry: Government, Healthcare and Construction
Print and Digital Marketing and Sales Enablement Projects
Brief Summary: I worked with Joerns for over nine years and supported all rental/service operations, advanced therapy products and large bids/proposals.
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Launched new products into a variety of care settings- often requiring separate launch strategies based on customer pressure points.
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Developed and launched new programs designed to address customer-specific needs
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Created multiple marketing, clinical and sales tools.
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Provided an in-depth VA sales analysis designed to identify new sales opportunities, business risks and sales rep training needs.
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Researched voice of customer, developed and validated key strategic messaging.
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Attended sales and customer advisory meetings as subject matter expert
Company: Joerns Healthcare
Industry: Healthcare
Branding, Web Site Development, Logo
Brief Summary: Develop corporate logo, core messaging, web site
Company: Supply Chain and Operations Consulting
Industry: Consulting (Healthcare and Automotive, Manufacturing)
Content Development, Graphic Design, Web Site Development
Brief Summary: Develop marketing materials (SAMPLE), core messaging, web site
Company: Healiant
Industry: Healthcare Staffing- specialty per diem, temp and permanent placements
Market Research, Strategy, Content Development, Branding, Logo Design, Web Site Development
Brief Summary: Develop marketing strategy, conduct market research, sales tools, partner growth development, branding, marketing materials, business forms, letterhead, business cards, core messaging, web site
Company: Magniant
Industry: Healthcare Consulting (Venture Capital, Commercialization Strategy, Operations)
SAMPLE LOGOS
